How to Ask for a Testimonial on LinkedIn (and Turn It Into a Recommendation)
A practical guide to requesting testimonials and recommendations on LinkedIn, with message templates and tips for repurposing them on your site.
LinkedIn is a goldmine for B2B testimonials — the audience is professional, the praise is public, and recommendations carry built-in credibility. Here is how to ask without making it awkward.
Start with a genuine note
Open with something specific you appreciated about working together. Specificity signals sincerity and makes the person more likely to reciprocate.
Offer a draft they can edit
Busy professionals rarely write from scratch. Provide a two-sentence draft they can tweak and post — it removes the blank-page problem entirely.
Ask for a recommendation, comment, or DM
Give options: a formal LinkedIn recommendation, a comment on a relevant post, or a quick DM you can quote. Lower-commitment options get more yeses.
Repurpose it on your website
A LinkedIn recommendation lives on LinkedIn. Screenshot it (with permission) or paste the quote into your Wall of Love so prospects who never visit your profile still see it.
Reciprocate where appropriate
Offering a thoughtful recommendation back — when honest — strengthens the relationship and often prompts them to return the favor unprompted.
Key takeaways
- Lead with a specific, genuine observation.
- Hand them a draft to edit.
- Offer low-commitment formats.
- Move the quote onto your own site for control.
Frequently asked questions
Is a LinkedIn recommendation as good as a testimonial?
For B2B, it can be stronger — it is publicly attached to a real professional identity, which makes it hard to fake and easy to trust.
Can I display LinkedIn recommendations on my website?
Yes, with the person’s permission. Quote the text and credit them, or import it into a testimonial tool so it sits alongside your other proof.
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You don’t need a developer or a video crew. Credibuilt gives you a branded collect link, an approval inbox, and a one‑line Wall of Love embed that loads in milliseconds. It’s free forever — start collecting in under two minutes.
Keep reading: The Best Time to Ask for a Testimonial (Backed by Data)